4 Key Components of Building Personal Brand for a Gentle Business

Do you find personal branding overwhelming? In this episode, I share my approach to personal branding for gentle businesses. I explain why personal branding doesn't have to feel heavy or complicated. Instead, it can be an authentic way to connect with your audience.

You'll learn my four-part framework for creating a personal brand that aligns with who you are and the gentle business you want to build. I also reveal the biggest mistake most entrepreneurs and graphic designers make when it comes to branding (hint: it's about where they start the process).

In this episode you'll learn:

• Why understanding your core identity is the first step to authentic branding


• How to connect with your audience by understanding their journey


• Ways to communicate that feel natural to you


• Why visuals should support, not lead, your brand strategy

Episode Timestamps:

00:00:00 What personal branding truly means for gentle businesses

00:02:51 The four key components of a personal brand

00:03:47 Step 1: Core Identity - Understanding who you are

00:06:22 Step 2: Audience Identity - Understanding who you serve

00:08:58 Step 3: Connection Identity - How you naturally communicate

00:12:44 Step 4: Visual Identity - Supporting your brand story

00:15:53 Recap of the four steps

00:16:42 Business personality quiz offer

Links and Resources:

• Business Personality Quiz: https://SelahStudios.co/quiz


• Simon Sinek's "Start with Why" book: https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447


• Blog & Transcript: https://SelahStudios.co/90